Full disclosure #1 - I like Justin Bieber. Full disclosure #2 - I've seen Justin Bieber's movie, Never Say Never (twice). For the record, I also bought Milli Vanilli's CD. If you're cringing, forgive me - blame it on the rain, or blame it on Usher. It's quite clear to me, however, that Mr. Bieber was one of the earliest (and youngest) inbound marketers.
For the uninitiated, Justin Bieber was discovered on YouTube by Scooter Braun and amplified into stardom by Usher and "LA" Reid. If you study Bieber's meteoric rise, you can see key inbound marketing tenets manifest themselves:
Don't laugh. Justin is the marketer of the future. Learn from him - put in the hard work to produce valuable content - produce amazing content. Love what you do. Live what do. Have a conversation. What other celebrities crystallize inbound marketing? What are you missing in your marketing mix? Are you producing captivating content?
Bieber Fever pic: ZombieYeti
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