There are two types of SEO practitioners out there – Google purists and Google realists. Purists take everything Google says as doctrine and if anyone questions it they are blasphemous. On the other hand, a realist takes Google’s recommendations with a grain of salt because Google has a vested interest in protecting their algorithm. A realist looks at what Google says, looks at their own results, looks at other’s results, and pours over copious amounts of data to come to their own conclusions.
There are some inconsistencies in what Google reports and recommends which seem to fly in the face of actual results and data. Here are a few examples to make you wonder:
It doesn’t really change anything unless perhaps you are an SEO purist. Just because Google recommends something it doesn’t necessarily mean that it’s a line in the sand. It’s a recommendation and most of the time their algorithm probably looks for websites which adhere. However, just because something is recommended it doesn’t mean their bot is built to account for or measure it. Have you come across some SEO inconsistencies with data or results which seem to fly in the face of what Google says? If so please share below. For SEO help feel free to download our SEO Cheat Sheet.