Happy Sunday, inbound marketing friend. How is your NFL preseason coming? In Cleveland, our foray into the west coast (offense) is off to a good start. Fingers crossed here. Red Right 88, The Drive, and The Fumble remind me that every ray of hope has some association with a dark cloud. No, it's not negativity - just reality -we love you, Cleveland.
John took Wednesday to discuss our inbound marketing library and how it has increased return visits to our site and buttressed our brand loyalty. If you don't have a library or content resource section, it's certainly something you should consider.
On Thursday, Chris offered some incredibly valuable insight on ways you may be sabotaging your inbound marketing ROI, like overly focusing on design rather than content or forgetting to focus on customer data. It's a must read if you think that your inbound marketing strategy is not bringing you the results you anticipated.