We all make mistakes – and hopefully share them so the rest of us can all learn from them. One of my favorite examples of transparency in blogging is an experience I had with “accidentally” using a photo in a blog post without credit. Before you condemn me, let me assure you that it was TRULY an accident.
Since this post was one of the first on a new blog, the image was likely just a photo that was used in a preliminary "mock-up". The person that posted the blog using the image had no idea that the photo was not purchased.
The photographer posted a comment on the blog in which his photo was featured and our client (!) received an email notification. He simply asked how we found the photo. He was very non-confrontational, just curious…
We (I) responded as the marketing company for the client, as it was DIRECTLY our (my) fault. Here’s what I wrote:
We delivered as promised. We re-posted the blog with a purchased image from the photographer (and thank you, iStock for defaulting to Large, as I paid top dollar for a web-sized image – Karma!)
We are now connected on LinkedIn, Twitter, and FourSquare – and keep in touch regularly with the photographer. Friends.
PS: How did we find it? >> It was the first image on Google – kudos to the photographer for their SEO effort!