With the continued jousting between Facebook and Google+, it's instructive to look back - particularly at the demise of MySpace - to gain insight into the future of social media. Viewing the rise and fall of MySpace through the lenses of people, process, and technology offers valuable lessons that social media "climbers" should consider:
The takeaway: remain true to your company and your company's vision, don't cash out solely for the money - build great products for the sake of building great products and helping people.
What do you think? Is Facebook or Google+ on the MySpace path of irrelevancy?