One of the great things about the business of inbound marketing is that the learning never stops. Everyday represents another opportunity to learn something new. Typically, the lessons learned are from monitoring a daily barrage of tweets and blog posts, attending webinars and conferences, and learning through the execution of campaigns and experiments. However, many lessons can be learned from watching what clients do too.
After peaking in on a client’s blog the most obvious must-do for growing a Twitter following was present. Right there at the bottom of the post was not only a Twitter follow button for the brand, but there was one for the author as well. This was truly a “duh” moment. After my open hand fell from my forehead (because I smacked myself and said duh) I couldn't help but ask myself, “Why didn’t I ever think of that?”
It has only been recently that Twitter introduced the new follow button and embed script. However, the button is still mysteriously absent from many blogs and even more scarce for the individual authors' of blog posts. If you would like to include follow buttons at the bottom of blog posts for a brand and yourself here’s how to do it:
Replace “CPollittIU” and “Kuno” with the appropriate Twitter handle
Copy and paste the updated code at the bottom of the blog post
The moral of the story is to always watch what clients do because they’re innovative and their peripheral vision is not clouded by the daily barrage of inbound marketing news. Something as simple as adding a follow button at the bottom of a blog post can have a huge impact on branding and reach. So, this post is a “tip of the hat” to everyone’s inbound marketing clients out there and a big thank you for their innovation. For more help with blogging and SMO download our Blog Post Optimization Playbook.