Local SEO is a challenge for hundreds of thousands of businesses around the world. Many new discoveries have unfolded since Google changed their local algorithm nine months or so ago and the below is a rollup of some of them. Aside from the below 13 considerations make sure these three first steps for mastering local search are part of the local optimization plan. The below images have numbered sections which correspond to the appropriate consideration.
Before diving into sculpting a company’s Google Local listing determine what the primary geo-targeted keyword phrase is. After that, do a search in Google for it and take note of the first three local results. Then take notes and compare elements one through 13 above on each listing and build a local search optimization plan around the top three results. The top three listings will act as the benchmark for success. If a listing has 20 reviews the plan should contain a goal of 30 reviews. If a listing has four coupons consider adding five and so on and so on. For additional help with search engine optimization download our SEO Cheat Sheet.