We inbound marketers spend a lot of time worrying about traffic and leads, to the point of assuming that once you have a nice steady increase in these metrics, it's MISSION ACCOMPLISHED! Nothing could be further from the truth. If you aren't converting sales leads into customers, and if your conversion rates aren't improving with time, you still have a lot of work to do. Maybe you're overlooking something... Here are some very real possibilities.
Your comments are always welcome.
We've also put together a Sales Cheatsheet with more ideas on how to improve your sales performance.
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