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11 Takeaways from the 2011 Inbound Marketing Summit

By Vanessa KnipperJun 14, 2011

Inbound Marketing SummitGuests that attended and tweeted during the Inbound Marketing Summit 2011 in San Francisco left with a wealth of the latest and best inbound marketing practices - along with case studies and data to back them up. This was the first of the Inbound Marketing Summit events - with a second event in Boston September 14-15, 2011. Although it was a fast-paced and well-attended event - there was plenty of time for valuable one-on-one conversation with presenters and peers in our industries. No one said it better than @anneliesz:Inbound Marketing Summit Tweet

Here are 11 key takeaways from the San Francisco summit to integrate into your Inbound Marketing strategy:

  • It's the experience that you sell. @srabe Bryan Srabian, Director of Social Media - San Francisco Giants
  • The changing role of the Trust Agent: We've gone from greeter to concierge. Email: If it’s boring for you to make it, it’s boring for me to read it. @chrisbrogan Chris Brogan, President - Human Business Works
  • If a picture is worth 1,000 words, imagine how many words a video is worth. Video is only second to word-of-mouth. @cliffpollan Cliff Pollan, CEO & Co-Founder - Visible Gains
  • Return on Attention. ROA = time(impressions+reach+influence) @RickBakas Rick Bakas, Author, Certified Sommelier & Brand Strategist – Bakas Media
  • It better work in 2 clicks. The new worker has no patience for complexity. @jenatbox Jen Grant, VP Marketing – Box.net
  • Mobile touches everything that we do. It allows us to get in and get out fast. @TheTimHayden Tim Hayden Chief Marketing Officer – 44Doors
  • Tools + Tactics (without strategy) = CHAOS. @tylergarns Tyler Garns, Marketing Director - InfusionSoft
  • Press releases are curated content with brand value and 3rd party validation. @mpranikoff Michael Pranikoff, Global Director of Emerging Media – PR Newswire
  • You can't define what your customers think of your brand, but you can influence it. @TangerineTweets Sandra Ballard, CEO - Tangerine Marketing
  • Retention is the new acquisition. @elysetager Elyse Tager, Regional Development Director – Constant Contact
  • Use science, not gut to determine sales-ready leads. @markroberge Mark Roberge, VP Sales – HubSpot

Chris Brogan gives a recap of the Inbound Marketing Summit 2011 SF in this video interview with PR Newswire’s Michael Pranikoff:

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The Author

Vanessa Knipper

Vanessa Knipper is the Marketing Director at Kuno Creative. She enjoys writing about social media and marketing trends. Vanessa is an avid reader of tech blogs and industry news, which she shares regularly on LinkedIn and Twitter.
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