More than 90% of marketers say content creation is either very effective or somewhat effective for SEO. This marketer is definitely in the very effective group. The saying “content is king” is more true today than any other time in the past. Google’s recent release of the Panda algorithm and its regular updates are a sign that quality, unique, entertaining and problem-solving content will remain a very important factor in determining placement in the SERPs for a long time to come.
One of the biggest challenges marketers face today is creating enough high quality content on a regular basis in order to attract qualified website traffic while differentiating their brands from the competition. The best way to overcome this challenge is by repurposing existing content or creating new content with the intent of repurposing it. Video assets are some of the most robust pieces of content for repurposing. Below are five ways to harvest new unique content from video assets.
By executing the above steps a marketer can really stretch their content budget, provide a much richer experience for content consumers, have much more fodder to share in social media, and take advantage of Google’s Panda algorithm for SEO. For ways to repurpose other non-video forms of content see 11 Ways to Repurpose Your Content for Inbound Marketing.