Many of our clients hire us to redesign their inbound marketing websites and move them to a new CMS, for example HubSpot. Few of them understand what's involved in the physical transfer of domain (DNS) information. Here's a how-to on the final step in the metamorphosis of your new site. Details may vary - make sure you hire a competent firm that knows how to manage websites and DNS.
I'm assuming you have set up your new website on a new CMS and are using a temporary web address or trial site to build it. You have hired a good web design agency experienced with the challenges of migrating content and integrating designs on your new CMS. They have created your new design templates, developed your new site architecture and migrated (copied or created new) content to build out the new site. Now, it's moving day. What do you need to do to go live?
Tip: Don't forget to proof your copy and double check all of your page URL's, outside links and SEO on-page optimization. You want this to be perfect on Day 1.
This is often the least understood activity. Your new site is ready to go live, but your old site still occupies your primary domain, i.e. your current web address. You want to point your primary domain (for example, kunocreative.com) to the new website on the new CMS.
Now you're ready for that thrill when your brand new shiny website shows up for the first time on a search or direct website browse, but there's one more important step! What happens to your old website pages that were indexed by search engines but no longer have the same identical page URL in your new site? You get a "Page Not Found - Error 404", that's what. Not good for potential customers trying to find you online! We'll cover this contingency in my next post.
Delicious-looking photo credit: geishaboy500
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