Ever hear the saying, “tastes like chicken?” Why does every “mystery meat” have to taste like chicken? You don’t ever hear, “tastes like filet mignon” unless it is filet mignon. Tasting like chicken is culturally the de facto description for a unique tasting strange meat which is new to the consumer of said meat, doesn’t fall into the category of beef or pork, and is generally considered taboo and culturally repugnant. You know – squirrel, frog, raccoon, dog, alligator, goose, cat, iguana, pigeon, insects, quail, rabbit, snake, turtle, etc. Indeed, these are all meats that can be consumed and when they are unsuspecting taste buds are tricked into thinking they're chicken. Does your inbound marketing have the flavor of chicken or is it truly filet mignon?
So, what’s the verdict – Chicken or filet mignon? If the meat of your inbound marketing campaign is a mystery, consider making some changes and don’t worry as much about making additional investments. If your inbound marketing campaign is well done expect to invest approximately 60% less than a traditional outbound campaign. Oh, and please feel free to add some “chicken tasting attributes” to the above list in the comments section below. . .
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