Every once in a while we here at Kuno take on a new client with no existing email list. It’s a marketing challenge to say the least when you don’t have a large reservoir of emails to promote campaigns too. Not only that, but those email addresses represent an opportunity for "out of the gate" lead nurturing. You know, slowly nurturing the prospect via email down the inbound marketing funnel by offering unique problem solving content. Building an email marketing list from scratch is a challenge, but with the right plan in place it can quickly be overcome.
Rome wasn't built in a day and neither were email lists. However, if you remain consistent and create good content you'll see your email list grow incrementally over time.
Photo Credit: djwaldow