Regardless of your political persuasion, it's clear that social media and inbound marketing will figure prominently the in the 2012 presidential campaign.
President Obama, launched his campaign on Monday using these key inbound marketing themes and techniques:
Community
"Are you in?"
A simple, powerful, and very binary call to action. There are no in-betweens and it is a clear attempt to build an engaged base.
The option of "getting in" with email or Facebook underscores the notion that Facebook will serve as the social media platform of choice for this presidential election.
Engagement
"It begins with us."
The campaign launch video - "It Begins With Us" also highlights the themes of community and engagement. Clearly, viral video is the ultimate inbound marketing tool and the Obama campaign is looking to gain traction with this video. Since being released this past Sunday, it already has over 100,000 views.
Action
Ultimately, engagement should lead to action. The Obama campaign site offers easy ways to get involved and to share your involvement through Facebook and Twitter. Additionally, the campaign provides a streamlined donation form.
Although it's early in the 2012 presidential campaign, it will be instructive to track the social media and inbound marketing techniques that are the most impactful.
What role do you envision social media playing in the 2012 presidential election?
