Whether you are researching leads, tracking leads, lead nurturing your way into someone's heart or using lead nurturing as part of an integrated marketing campaign, here are 3 tips (and tools) you should consider as part of your lead tracking efforts to assure you nurture your highest potential leads down your sales funnel.
Remember, use the tips and tools above to set a foundation for a broader conversation around client goals and current pain points. The up front research work you do will help keep the conversation going and expand your influence. Do you have other lead nurturing tips that you swear by? What is a lead nurturing best practice you would recommend? Are there other tools that you use? Let us know.