As an inbound marketing agency, we believe that inbound marketing works, and here's why. It works for us. We commit our own resources to it every day. In the past 8 months (from May 2010 through January 2011) we increased both web traffic and sales leads dramatically. Web traffic is up more than 350%, sales leads are up 1,144% and lead conversion rates are up 320%.
Here's the raw data:
Here are trends over time
How did we do it?
Bear in mind that most of our work is done for our inbound marketing clients, who are also enjoying dramatic increases in traffic and leads. We follow the same strategy for inbound marketing for them as well as for ourselves. Here's what we do for ourselves to generate traffic and leads:
Write at least one industry-relevant blog post every day
SEO optimize every blog post, web page, and social media profile
Everybody in the company engages in social media regularly
Actively engage in Twitter, Facebook, LinkedIn and other venues daily
Create "cheatsheets" and whitepapers that help people do inbound marketing
Host and promote one industry-relevant webinar every month
E-mail webinar invitations and newsletters to subscribers
Invite well-known "influencers" to co-present our webinars
Guest post on well known blogs as often as possible
Circulate at least one, usually two press releases per month
Design and optimize calls-to-action and landing pages for all advanced content
Use Google Website Optimizer to optimize page layouts and offers
Analyze SEO, traffic, sources and leads using HubSpot and other tools
Adjust content, social, seo and lead strategy constantly to improve
Folks, this inbound marketing stuff works. The numbers speak for themselves. It does take a lot of effort, creativity and strategy, but if you believe in growing your company through sales, we believe that inbound marketing is the way to go.
We hope that you will follow us in our blog and social media. We are constantly trying new things and reporting on results. It's what we do.
With over 30 years of business and marketing experience, John loves to blog about ideas and trends that challenge inbound marketers and sales and marketing executives. John has a unique way of blending truth with sarcasm and passion with wit. You can connect with John via LinkedIn, Twitter and Google Plus.