What is geosocial media? Geosocial Media (also known as location based services or LBS) is a type of social network in which subscribers “check in” as they occupy a specific brick-and-mortar location, such as a store, office or restaurant, via their smart phones using GPS technology.
Currently there are three major geosocial media sites, Gowalla, Foursquare and Facebook. There are good reasons for any type of business or brand to be represented on one or all of these geosocial media sites. Below are some of the reasons your business or brand should be on LBS.
Regardless of your type of business, having your brand represented in geosocial media will benefit your website's SEO. Google will see your brand on one of the geosocial sites and have more confidence that your business and/or brand is legitimate. Geosocial media sites are very good ranking quality signals to Google.
The cell phone is no longer for voice communications alone. In fact, the smart phone has taken its place and is poised to overtake the personal computer as the number one way users surf the internet. The growth numbers for smart phone adoption are astounding. This means that even more people will have access to geosocial media services in the near future. Some of the key indicators:
Below are some key growth numbers and demographics from users of Facebook Places, Foursquare and Gowalla.
As geosocial media users check in to your business or brand, it will be featured on their personal Facebook wall and/or Twitter stream. The more friends or followers a person has, the more people your brand or business will be exposed to, bolstered by:
If you are selling something to consumers, for example apparel or books or food, you can offer direct discounts or special promotions via geosocial media. As people check in, they qualify for these offers, and the word spreads as their followers see the value from their trusted sources. Even if there is no direct discount, a check in is the social media equivalent of a word-of-mouth referral. For example, my friends see that I'm having a beer at the local tavern. Essentially, I'm providing free advertising for the tavern. Even B2B companies can get in on the action. Visitors to your office can automatically receive special information offers, e-books or promotional products when they check in. The possibilities for promoting your brand are endless.
Now you have no reason to ignore geosocial media. Even if you can’t fathom the direct financial benefits, you can always improve your website's SEO value. Either way, geosocial media is here to stay and it can help your inbound marketing results.
What are your innovative geosocial strategies?
*Data from Mashable, Fast Company, Wikipedia, Foursquare, North American Technographics, Facebook, Nielsen.
Tuesday, March 15, 2011 @ 1PM EST, 10AM PST
Join our guest Mike Smith, Chief Executive Officer for Alexis Exhibits, and the Kuno Creative Inbound Marketing team to learn how to use Social Media before, during and after your Trade Show. We will be presenting tactics that will maximize your Trade Show return on investment using Social Media.
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