The phrase “Content is King” has never been truer than it is today. Content is indeed king and it’s imperative for successful SEO, inbound marketing, content marketing, social media engagement, lead capture and brand building. Unfortunately for most organizations it is also their biggest inbound marketing weakness.
Over the years I’ve seen dozens upon dozens of websites and internet marketing campaigns get held up because they lacked content. Here are eleven ways you can use your current assets to create new repurposed content for your inbound marketing.
Once you have a plan to repurpose your content make sure the content is entertaining and/or problem solving prior to publication. If you’re not solving people’s problems or entertaining them why would anyone be interested in it? The next step is to create a publishing schedule. The goal of this schedule should be to add new content to your website daily in the form of blog posts, landing pages, videos, white papers, ebooks, podcasts, webinars, news, press releases, etc. This may seem like a daunting task, but with the right plan in place for repurposing your content you’ll find inbound marketing much easier.
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