Thanks to everyone who joined the Kuno Creative Inbound Marketing team and our guest panelists Kenan Farrell, CEO of KLF Legal, and Robert Pinchuck, CEO of Columbia Financial International, to learn how to us social media to build your professional network and marketing your law practice.
If you were unable to attend, or would like a copy of the presentation, feel free to download the webinar slides below. Soon we will release the full video and audio of the presentation too. We'll send out an email to the attendees with a link to the video.
What are the facts and fiction about social media today?
How is social media being used for
Networking with peers and other firms
Research and discovery
Marketing and lead generation
Community action and support
Examples of legal blogs and social media sites
What are the best practices for social media marketing?
Blogging, whitepapers, videos and webinars
LinkedIn, Twitter and Facebook
Lead generation and capture
E-mail marketing and lead nurturing
What are the rules of engagement for attorneys and firms?
Ethics and common sense
Social media policies
State and Bar Association regulations
Resources for learning more
The panel discussed many of the issues as well as advantages of using social media to enhance your professional network and community online. We outlined the best practices and pitfalls of social media marketing and took a look at some real world examples.