In a recent Enterpreneur.com post, Susan Gunelius outlines 10 Marketing Trends for 2011. Aimed at small businesses, this article identifies specific strategies for improving sales performance in a recovering economy. I will focus on 4 key topics for inbound marketing. What steps can you apply now in each of these areas to "move the needle" in the coming year?
These are just some of the important trends. Some require a bigger marketing investment, while others just need an updated strategy. In any case, you must be nimble and imaginative in 2011. The bloom is largely off the rose for marketing automation. Quality trumps quantity, and availability trumps reach these days.
What do you think? What strategies will you embrace this year, and what will you abandon as consumers and markets evolve?
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