If you don't know about HubSpot, you're probably not reading this blog post. Started in 2006 by Brian Halligan and Dharmesh Shah, Cambridge, Massachusetts based company HubSpot is at the center of the inbound marketing universe. With infusions of private equity in 2007, 2008 and 2009, HubSpot has grown rapidly, both in staff and customers, recently topping the 3500 customer milestone. HubSpot grows by eating its own "dogfood", i.e. using inbound marketing to capture sales leads, the very technique they sell via their SAAS platform. But what makes HubSpot so successful, and how can you build a similar success story in your industry?
What amazes me is that there aren't 20 HubSpot clones out there nipping at their heels. Why? Well it's a bit like trying to catch a rocket ship at this stage of the game. The HubSpot founders found a great niche, claimed it, developed it and now own it. Johnny-come-latelies are forced to duplicate the steps that HubSpot climbed years ago, and then what? That's right, it's too late, they already developed something even better.
Chair Dance Video - courtesy of HubSpot on YouTube