Content marketing is quickly becoming a hot buzz word in the blogging and inbound marketing community, and for good reason. Content marketing is a fundamental inbound marketing tactic. Ever heard “Content is King?” So, what is content marketing?
Content Marketing is the creation and sharing of content for the purpose of promoting a product or service. Though the focus of this content may not specifically be about your organization or its offerings, often assets created for the purpose of content marketing include a mix of problem-specific information and thought leadership.*
Now that we all know what content marketing is let’s look at one of the most robust content distribution systems on the Internet, Twitter, and how best to use this platform to share your content with prospects.
Everyone in your organization (with few exceptions).
This is by no means an exhaustive list, but it should provide some ideas for using Twitter and social media to amplify your content marketing and inbound marketing efforts. If you've found other tactics that work well or I left something out feel free to leave it as a comment.
Image credit: Monkeyworks
*Definition provided by Marketo