Content marketing is quickly becoming a hot buzz word in the blogging and inbound marketing community, and for good reason. Content marketing is a fundamental inbound marketing tactic. Ever heard “Content is King?” So, what is content marketing?
Content Marketing is the creation and sharing of content for the purpose of promoting a product or service. Though the focus of this content may not specifically be about your organization or its offerings, often assets created for the purpose of content marketing include a mix of problem-specific information and thought leadership.*
Now that we all know what content marketing is let’s look at one of the most robust content distribution systems on the Internet, Twitter, and how best to use this platform to share your content with prospects.
Who should Tweet
Everyone in your organization (with few exceptions).
What to tweet
White papers, videos, podcasts, images, advanced content, etc.
Sweepstakes, contests, coupons, rituals, etc.
Comments that help develop your brand and persona
Comments that are required as part of engagement
Other people’s comments (Retweets)
When to tweet
Every day, all day and throughout the evening – With tools like TweetDeck and Twitterfeed.com it’s never been easier to schedule tweets.
Where to publish content other than Twitter
Any other social media sites that are relevant to your content
Why tweet and distribute content
To build relationships
To build community
To help people
To entertain people
To attain “Thought Leader” status
To generate leads
How to distribute content via Twitter
Repost older content daily if you have a large library of blog posts (create a schedule)
“Drip” the day’s new content morning, noon & night
Retweet relevant influencers & thought leaders
Use Google Alerts to set up an alert for relevant related content to tweet about
Create a reoccurring ritual at the same time everyday or every week
This is by no means an exhaustive list, but it should provide some ideas for using Twitter and social media to amplify your content marketing and inbound marketing efforts. If you've found other tactics that work well or I left something out feel free to leave it as a comment.