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Our Inbound Marketing Report Card for 2010

By John McTigueDec 6, 2010

HubSpot website grader grade is 99 for Kuno CreativeInbound marketing is all about strategy and assessment. At the end of each year, it's a good idea to assess where you've been and how you got there. What metrics are you using to evaluate performance and how do they compare to last year? What lessons can you learn from this year and how will you apply them to improve next year? We understand that we can't expect our clients to trust us to build their brands and capture sales leads unless we can walk the walk ourselves. Here is our self-assessment report card for inbound marketing in 2010.

Website Grader Report - Grade: 99

HubSpot's Website Grader is really an assessment of how ready your website is for inbound marketing and how well you are doing overall. Here are some key performance indicators from our report.

Overall Rank - 22,002
out of 3,085,516
Moz Rank (SEO) - 5
Traffic Rank - Top 0.3% Blog Grade - 97
Inbound Links - 1,595 Google Indexed Pages - 1,060

Comparison to 2009

KPI 2009 2010 Gain (Loss)
Traffic 13,746 34,126 +248%
Leads 174 520 +299%
V/L Conv.* 1.27% 1.52% +.25%
Customers 0 9 +900%
L/C Conv.** 0 1.73 +1.73%

* Visitor-to-Lead Conversion Rate

** Lead-to-Customer Conversion Rate

Discussion

We are happy with but not satisfied by our results for 2010. We attribute most of our increase in traffic and sales leads to our blogging efforts and the development of three e-books, three webinars and other landing page offers. Our strategy has been to build a steady, sustainable community of Kuno followers that benefits from our content and social media communication. In 2010 we dramatically boosted our reach in social media to over 26,000 followers and friends. We feel that the key to success in inbound marketing is a consistently strong effort in content and social media engagement, and our own data backs that up.

Strategy for 2011

  • Improve blog content and increase the number posts per week
  • Publish at least one e-book per quarter
  • Host 1-2 webinars per month
  • Improving SEO results, both on-page and off-page
  • Increase and improve social media engagement
  • Improve CTA and landing page optimization rates
  • Pursue guest blogging opportunities
  • Implement social media management tool(s)
  • Implement microsites for local search
  • Implement mobile website

I'm looking forward to reporting dramatic improvements across the board at this time next year. Bottom line, inbound marketing works. You have to work at it and you have to grow to include new strategies and tactics, but you can meet or exceed our results with a sustained effort. I hope you will join us over the coming months to learn more about how we achieved our goals and plan to accomplish new ones. Happy Holidays!



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The Author

John McTigue

With over 30 years of business and marketing experience, John loves to blog about ideas and trends that challenge inbound marketers and sales and marketing executives. John has a unique way of blending truth with sarcasm and passion with wit. You can connect with John via LinkedIn, Twitter and Google Plus.
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