Inbound marketing is all about strategy and assessment. At the end of each year, it's a good idea to assess where you've been and how you got there. What metrics are you using to evaluate performance and how do they compare to last year? What lessons can you learn from this year and how will you apply them to improve next year? We understand that we can't expect our clients to trust us to build their brands and capture sales leads unless we can walk the walk ourselves. Here is our self-assessment report card for inbound marketing in 2010.
HubSpot's Website Grader is really an assessment of how ready your website is for inbound marketing and how well you are doing overall. Here are some key performance indicators from our report.
| Overall Rank - 22,002 out of 3,085,516 |
Moz Rank (SEO) - 5 |
| Traffic Rank - Top 0.3% | Blog Grade - 97 |
| Inbound Links - 1,595 | Google Indexed Pages - 1,060 |
| KPI | 2009 | 2010 | Gain (Loss) |
| Traffic | 13,746 | 34,126 | +248% |
| Leads | 174 | 520 | +299% |
| V/L Conv.* | 1.27% | 1.52% | +.25% |
| Customers | 0 | 9 | +900% |
| L/C Conv.** | 0 | 1.73 | +1.73% |
* Visitor-to-Lead Conversion Rate
** Lead-to-Customer Conversion Rate
We are happy with but not satisfied by our results for 2010. We attribute most of our increase in traffic and sales leads to our blogging efforts and the development of three e-books, three webinars and other landing page offers. Our strategy has been to build a steady, sustainable community of Kuno followers that benefits from our content and social media communication. In 2010 we dramatically boosted our reach in social media to over 26,000 followers and friends. We feel that the key to success in inbound marketing is a consistently strong effort in content and social media engagement, and our own data backs that up.
I'm looking forward to reporting dramatic improvements across the board at this time next year. Bottom line, inbound marketing works. You have to work at it and you have to grow to include new strategies and tactics, but you can meet or exceed our results with a sustained effort. I hope you will join us over the coming months to learn more about how we achieved our goals and plan to accomplish new ones. Happy Holidays!
Monday, December 13, 2010 @ 12PM EST
Two of our experts will review two user-submitted websites for design, usability, message and inbound marketing readiness. We will point out the strengths and weaknesses of each site and make recommendations for improvement.
