It’s been known for over 10 years that the yellow page industry is facing the path of the dodo bird. The Internet will eventually make it obsolete. I don’t consider myself a “green” type of guy, but my hatred for the phone book gives me an excuse to be “green” – green like the Incredible Hulk. Did you know that over five million trees are cut down each year to make phone books and that tax payers are spending $17 million a year to recycle these books.*
Being the loyal inbound marketer that I am, I tend to grit my teeth every time I see a stack of these books delivered to a building. In fact, the whole “gritting the teeth thing” is the first step before turning into the big “green” guy known as the Incredible Hulk. Other inbound marketers that I know actually go through the whole Incredible Hulk transformation. Just check out Dan and Jim below!