Being “the search guy” at Kuno, I’m constantly on Google looking for SERP (Search Engine Results Page) movement and anything new. It’s very rare that I find something new that I didn’t see in a tweet or on Google’s blog first. However, this morning I did find something new. I saw a map of the Cleveland area in the upper right hand corner of the SERPs in the paid area and it moved when I scrolled down!
I noticed the map itself a few weeks ago, but it didn’t dawn on me the affects movement could have on PPC. A map showing up on the first page of Google is nothing new either. In fact, they have been doing this for years and many of Google’s latest updates have been centered on personalizing and localizing users’ search experiences.
Since Google saw my IP address it knew that Cleveland area websites were probably relevant to my search. Three items stood out to me that make this new map different from the way Google showed maps in the past:
Let us know what you think of the new locally focused Google SERPs and what affect they’ve had on your PPC campaign.
Photo Credit: josephwilebski
Monday, December 13, 2010 @ 12PM EST
Two of our experts will review two user-submitted websites for design, usability, message and inbound marketing readiness. We will point out the strengths and weaknesses of each site and make recommendations for improvement.