Since my post last week, I'm sure you have already set in motion plans for optimizing your mobile website. What's next? According to a recent research by Pew, 24% of all adults in the U.S. are actively using mobile apps every day. Is this another can't-miss target for marketers? Let's explore the differences between mobile websites and apps and the key points to consider in planning your strategy.
In either case, mobile web or app, you have the opportunity to brand your content and capture leads via forms. Apps can provide some additional information, such as geo-location and user preferences (such as time of day) that websites generally can't deliver. Apps may be viewed more often than websites, because their functions are generally more useful and applicable on a daily basis.
You need a mobile website. Period. In my previous post, I explain why.
You need a mobile app if:
There is another way to build an app - using social media. I will cover that option in my next blog post.
Is there an app in your company's future? I'd love to hear your ideas.
Photo credit: U. S. Army