The below vignette is a true story. Names and descriptions have been changed to protect the innocent.
[INTERIOR: LARGE COMPANY AUDITORIUM - MORNING]
Top managers gather for a quarterly update meeting. Among the agenda items is the unveiling of an organization-wide social media strategy. The CEO steps up to the podium.
WELL DRESSED CEO:
My daughter asked me the other day if I tweet. "Huh?" I said.
(smattering of audience laughter, CEO nods sheepishly)
Today our VP of Marketing will discuss our social media strategy...and tweeting.
(polite laughter; VP of Marketing approaches podium)
VP OF MARKETING:
Hi everyone, I'm very exciting to show you our new Facebook and Twitter pages. Please be sure to retweet or like any posts that appeal to you. Oh, and since Facebook and Twitter is blocked here at work, you'll have to do this on your own time...
(confused murmur from audience)
I was in this meeting.
It took place only a few months ago and got me thinking about how many of today's employers block access to key social media properties.
Blocking sites like Facebook and Twitter is unnecessary and counterproductive, here are some reasons why:
Don't be the CEO I described above. Be this CEO.
Does your company block Facebook or Twitter? Tell us why...