I was re-reading an excellent Mashable post as a follow-up to my suggestion that Facebook should split into distinct personal and business sites. We have to assume that Facebook won't change, so what can B2B companies do with their Facebook pages? The author recommends 4 ways to become an effective presence on Facebook, even if you're not representing a sexy product or publishing viral videos every day.
I think this is great advice. We have taken it to heart on our Facebook page, and we are constantly trying to keep it fresh and interesting. We are trying to give more and self-promote less. We're not exactly "crushing it", as Gary Vaynerchuck would say, but we're stomping on the grapes as much as we can.
Meanwhile, hang in there. There is hope for B2B marketers on Facebook. You just have to use your imagination more than your B2C counterparts and be patient. If you have great products, services and people, don't be afraid to share them in social media, especially Facebook. It's an uphill battle for most of us, but the potential rewards can't be ignored.
What's your B2B marketing strategy on Facebook? Got some cool examples to brag about? Post them here in the comments, and let us help you get found.