In the first part of this series, we laid out a sensible SEO keyword strategy for getting found in the search engines and capturing sales leads. This week we'll extend that strategy to content - how to optimize your content for organic search results. Research for this post comes to us courtesy of Chad Pollitt, who is an experienced Internet marketer and SEO consultant.
In general, you should create web pages and blog posts that convey a coherent, focused message on each page. Your SEO strategy for each page is to optimize on one or two keywords you have identified as high priorities for getting found via organic search. For any given page, we assume you have already optimized the page (meta) title, meta keywords and meta description for these keywords. If you haven't, go back and do that first.
You should utilize these same tactics when you write content for social media, such as Facebook and LinkedIn updates, tweets, and social media profiles. Since social media is fast becoming a crucial source for organic search, your strategy should be consistent across all types of content.
Next, we'll look at specific SEO strategies for advanced content, such as whitepapers, e-books, webinars and videos.
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