Wired Magazine's September issue eulogizes the Web while proclaiming the continuing value of the Internet. This assessment has far reaching implications for inbound marketers and for B2B and B2C marketing.
Wired makes a distinction between the Internet - essentially the infrastructure and protocols that allow information and content to flow - and the Web - which is the way users and consumers interact with the information and content the Internet makes available.
Certainly, we no longer just browse the Web. We download songs from iTunes or update our Facebook status from a Droid app, or use Hootsuite for Twitter updates. The way we plug into the Internet is much more specialized.
This shift offers marketers some important concepts to consider:
Feeling a bit unplugged in the new world of the dead Web? Let us plug you back in.
photo: Robert Whyte
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