A no-frills blog that is not enhanced with multimedia is like Las Vegas without the lights. The inclusion of multimedia -- photographs, video, audio files -- in a blog post captures the reader's attention, adds visual interest to your blog and illustrates the purpose of the post, increasing the likelihood that they will return to your site.
Multimedia firms churn out endless streams of web-ready content, but bloggers and marketers should be aware that much of this content has a price tag attached. Copyright infringement is a serious infraction that can land writers in legal hot water. Authors, reporters, students and bloggers get in trouble if they borrow a paragraph from a book or news article and print it as their own work. In the same vein, you can't add photos, graphics or song clips you find on the Internet to your blog without obtaining the originator's permission.
Here are four ways to play it safe when adding images, video or sound clips to your blog:
Lastly, if you search for images using sites like Google Images - it is imperative to click through to the image source and review the permissions required for reproduction and use in your blogs as part of your inbound marketing strategy.
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