Keyword optimization is a key factor in effective search engine optimization (SEO) strategy. Choosing specific keywords to describe and identify your website and fine tuning those keywords to drive the greatest amount of traffic to your business is an art. Keyword selection is so critical to SEO success that many businesses hire an inbound marketing agency to ensure that their keyword list will have the impact they desire. Inbound marketing experts have the SEO, web analytics and HubSpot Keyword Grader expertise necessary to create a dynamic keyword list, track and measure the progress of each keyword, and tweak your keyword list regularly to most effectively meet your company's inbound marketing goals.
Search engines rank sites using complex formulas that weight keyword prominence, frequency, density, proximity and placement. People often fail to give keyword selection the careful attention it requires. Poorly selected keywords that are not robustly related to your website will perform poorly, hurting your SEO ranking. Before investing time in SEO, take time to create an effective keyword list.
To create an effective keyword list follow these steps:
What's your keyword strategy, and how well is it working?
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