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7 Tips for Building Your Brand With a Powerful Logo

By Vanessa KnipperJul 1, 2010

"A picture is worth a thousand words," the old saying goes; and that is never more true that in logo creation. A logo is a stylistic "picture" of your brand. Your business logo should instantly identify your company or product to consumers. Like Nike's swoosh or Coke's stylized red can or Hallmark's gold crown, no words need be spoken; your logo should be synonymous with your brand name. But logos are far more than powerful brand identifiers. An effective logo should invoke your corporate image and reflect the essence of your brand message. When a consumer sees your logo, you want it to engender emotions that are simpatico with the brand image you are striving to build.

a powerful logo can enhance your brand and attract sales leads

Sounds like a tall order and, of course, your logo design alone won't create the consumer relationship you desire or earn your brand the consumer following you seek. You have to tie your logo to an aggressive inbound marketing strategy that creates the desired consumer associations with your brand. But the starting point is creating of a dynamic logo for your brand.

There are 7 proven design tips for creating effective logos:

  1. Start with a strong, clean, uncomplicated, well-balanced image.
  2. Strive for a distinctive, bold, uncluttered, well-articulated design that is easily recognizable at a glance.
  3. Use graphics that are appropriate to your business or product.
  4. Choose a logo that enhances and compliments your company or product name.
  5. Select a clean, easy-to-read font that is quickly decipherable from a distance.
  6. Design a logo that communicates a key characteristic of your business.
  7. Make certain your logo will look equally attractive and be easy to read in both black and white and color. 

Once you've created a dynamic logo, aggressive inbound and outbound marketing campaigns will be necessary to train consumers to associate your new logo image with your brand and what it stands for. In the past, branding campaigns often took years to come to fruition. Today, inbound marketing campaigns that focus heavily on social media can accomplish your branding goals in a matter of months, weeks if some aspect of your social media marketing campaign goes viral. Only inbound marketing is capable of taking a logo/branding campaign from 0 to 60 in what often seems like the blink of an eye!

Got a great logo? Get a great logo.

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The Author

Vanessa Knipper

Vanessa Knipper is the Marketing Director at Kuno Creative. She enjoys writing about social media and marketing trends. Vanessa is an avid reader of tech blogs and industry news, which she shares regularly on LinkedIn and Twitter.
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