The goal of Search Engine Optimization (SEO) is to ensure that when a potential customer enters a query for a product or service you sell, your business website appears on the first search page and as close to the top of that search page as possible. Research shows that 95% of Internet users never click beyond the first page of query responses. Making certain that your website link appears within the first 10 search responses is critical to driving maximum traffic to your business website and capturing sales leads.
Many factors affect search engine ranking, from your use of key words to the placement of items on a web page. To keep things interesting, search engines constantly change their search parameters and user rules. Effective SEO management requires expert knowledge, practiced experience and constant tweaking; but there are some tried and true SEO techniques that you can use to improve your search engine rank. Earlier this week, we talked about using deep linking and social media bookmarking to improve your search results. Try these additional tips from our SEO experts:
What's your strategy for search engine ranking? Try inbound marketing. It works!
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