Most businesses devote a significant portion of their inbound marketing budget to lead generation. The prodigious outlay of time and effort is considered vital to company sales. Qualified leads should convert into paying customers. Yet, research shows that less than 20% of online leads are actually converted into sales. Fully 80% of online customer leads are lost, discarded, ignored or poorly pursued by sales personnel.
If your sales staff is converting fewer than 20% of online sales leads into paying customers, we recommend following these 5 steps to improve your online lead conversion rates and boost your sales volume:
How well are you converting leads into customers? We can help you with your lead generation and conversion strategy.
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