When actor Ashton Kutcher gained his 1 millionth Twitter follower, the quasi-event made nightly newscasts and Internet news feeds. Of course, that's old news. Kutcher is now battling pop singer Britney Spears for Twitter supremacy; both are nearing 5 million followers. You don't have to be among the Twitteratti elite to see Twitter's marketing potential.
The ultimate news feed, Twitter is one of the newer additions to comprehensive social media marketing strategies. With more than 20 million U.S. users, Twitter has the potential to expand your marketing reach exponentially. Twitter allows you to connect almost instantly with customers, as long as you limit your messages to 140 characters, or about two short sentences. Obviously, Twitter isn't a vehicle for providing in-depth information or cultivating deep customer relationships. It's more "Hi" at the coffee shop than weekend seminar. But don't underestimate Twitter just because customer contacts seem superficial. There's something about the constant accessibility, immediacy and repeated contact that appeals to consumers.
Twitter can be an effective marketing tool when used correctly. It has no peer when it comes to quickly disseminating timely snippets of information, making instantaneous announcements to large numbers of people, reaching people scattered in distant locations and obtaining instant feedback. Some of the most effective marketing uses of Twitter include: