It's popular these days to be a thought extremist. You're either on one side or the other. Everything is either black or white. There is no gray. In marketing, you're either into inbound marketing via the Web or you're a traditional PR and advertising fan. Truth is, nobody is right when we're talking about extremes. The truth always lies somewhere in the middle.
They're both right and here are some key reasons:
Are you a marketing extremist, or a chef creating tasty campaigns from a variety of ingredients?