Let's say we're getting ready to hire someone to jumpstart our lead conversions. What skills and talents does this person need? Should we find a data cruncher or someone who can talk you into surrendering your wallet? Should we blend in some designer skills and season it with some SEO? Maybe all of these ought to go on our job description. After all, lead conversion is both an art and a science.
Think about what we're trying to do here. We're trying to convince someone who couldn't care less about your products or services to sign up for something, maybe even buy something. No small feat, even for a well-known brand. We'll need someone with a functioning right brain to:
Ok, good for you. You closed a sale using your artsy-fartsy side. Is that it? Sorry dude, your job is to replicate that over and over, and it helps to understand what worked and what didn't. For that we'll need to crunch some numbers.
Now you're a bonafide lead converter, since you married your art and science into one righteous skillset. Of course you had some serious help, like the inbound marketing software, but we'll give you credit. After all, what's a grand piano without its Vladimir Horowitz?