The first thing to remember about using Facebook, LinkedIn, and Twitter in your job search is that they are merely tools - and tools alone will not get you a job. Only you can get yourself a job. Only you will be able to highlight the value you can offer a potential employer. And only you can fashion a skill set that targets a career or job you want.
Although social media tools will change and evolve, here are some useful principles to consider when using social media to support your job search.
Also, consider applying some of the techniques we have recommended around social media monitoring, grassroots inbound marketing, and lead nurturing to your personal brand and your job search campaign. Finally, here are some more detailed tips on effectively using social media in your job search.
Remember, regardless of the tools that connect you, you will need to show how your experience and skill set can help a potential employer.
How have you used social media in your job search? What techniques worked well? What techniques did not?