Despite the popularity of Facebook, Twitter, and Flickr, social media, whether in the form of internal discussion groups, corporate Wikis, or Communities of Interest, has existed for some time within corporations. Further, with the growth in use of tools like Skype and Yammer, social media within organizations continues to evolve.
It's important to help members of Executive Management understand that social media tools can provide benefits both inside and outside an organization. Internally, social media tools can speed work flow and allow powerful ideas to become actionable quicker. Externally, whether through inbound marketing or other techniques, social media can connect you more intimately with your customers and help extend your brand reach.
Specific to the use of social media inside your organization, here are some keys to success you should consider: