Suppose you are new to inbound marketing and looking to build your brand online. If you are willing to put in some hard work and create great content, conversations, and be consistent, your efforts will pay off. Here's an example:
Facebook, a Guitar, and Good Wine
Ed Luby, a guitarist and friend of mine, recently decided to start performing again. In high school, Ed was the guy who could play any song you requested. From AC/DC to Led Zeppelin, Ed was ready to jam for you.
When Ed decided to start gigging again, one of the first things he did was create his own blog. By using free WordPress blogging software, Ed was able to initiate a conversation with his audience and offer great content by sharing some of his favorite songs.
Next, Ed built his own Facebook Fan page. This let Ed tap into and expand his existing network of friends. Facebook also served as Ed's hub for event notices, invitations, and photos.
A few months ago, via Facebook, Ed invited me and his other fans to a performance at Paper Moon, a local Cleveland winery. I hadn't seen Ed for 20 years, so I definitely planned to attend. As the performance date approached, Ed made a point of consistently reminding us of it. Every time Ed reminded me, I reminded more of my friends.
As a result of Ed's grassroots marketing efforts, there was a huge turnout on the day of his show. The Cabernet was delicious and Ed's performance garnered him accolades on his Facebook page that will certainly serve as references for future bookings.
So, if you are willing to put in some hard work and you have a product or service that you feel will resonate with a broad audience, then become your own grassroots inbound marketer. Hopefully, you'll become successful enough to need your own social media team someday!