Welcome back from your nice, long, relaxing holiday. Your website and inbound marketing results took a break too. Traffic's way down and leads are flatlining. Why? Well, it's partly because other people were toasting with eggnog or tanning in Florida. But let's face it, most of the blame can be placed squarely on us, the inbound marketers.
Don't despair. There is plenty of hope in this new year. Here's a recipe for climbing back up to greatness and exceeding last year's results.
What about this year's holidays? Why not create a new inbound marketing strategy that will embrace them rather than fall off the charts? Maybe if we stop thinking about this as work and start having fun instead...
That's my 2 cents. Anybody else care to weigh in?