Companies that blog have far better marketing results, according to a recent HubSpot study. Data showed that blogging regularly yielded 55% more website visitors, 97% more inbound links and 434% more indexed pages, which further enhance SEO results. This is all good news for inbound marketers, but can we get more specific about the impact of blogging on inbound marketing? From our own site, we can see several important trends.
In looking at our own results and those of our inbound marketing clients, there is a direct correlation between blogging and inbound marketing results (both traffic and leads). The more often you blog, the better the results. There is also a synergistic effect between blogging and social media. Helpful blogs appeal to your social media community, and they reward you with higher traffic, comments and leads. Finally, our audience is clearly paying attention. They respond to good blogs and ignore bad ones. We listen to the data. It helps us to improve our inbound marketing strategy on the fly and build our business.