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The Good, The Bad and The Ugly of Outbound Marketing

By John McTigueNov 18, 2009

So we're constantly badmouthing outbound marketing and pushing inbound marketing. You know what I'm talking about - the relentless TV ads, direct mail and spam that gets delivered to your door 24/7. It's not all bad though. Some of it makes us laugh, and the rest, well...

The Good

babies make great outbound marketing materialOK, so it's not the e-Trade baby in the picture. You want me to get sued? You know the ad(s) - unbelievably funny. Kid talks smack with fellow golfer after a serious "Skins Beat-Down". "Dude, grab the reins. Get some analytics..." I howl every time I see that ad. I'm a total sucker for the talking baby gimmic. No, I don't use e-Trade, not since 9-11, but what the heck, this is advertising money well spent. Bring the ads, e-Trade.

The Bad

People who finish each other's sentences in TV ads drive me nuts. IBM does this all the time, as does Microsoft. C'mon man! Do something original. And Apple, OK we get that PC's suck. Why not show us some good stuff from your new Mac's or at least do something different. These ads hurt my head and make me wish I had a TIVO.

The Ugly

Every since the founding days of Nigeria I've been getting these e-mails asking me to open a bank account for some guy who supposedly lives there and can't do it himself. OK fine, I did that once, so why am I still getting these e-mails? I'm beginning to think it might be a scam.

Marketing Take-Away

If you're going to do outbound marketing, at least make it clever!

What are your favorite outbound marketing good, and ugly nominees? Maybe we should have a poll, or like me are you sick and tired of polls too?

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The Author

John McTigue

With over 30 years of business and marketing experience, John loves to blog about ideas and trends that challenge inbound marketers and sales and marketing executives. John has a unique way of blending truth with sarcasm and passion with wit. You can connect with John via LinkedIn, Twitter and Google Plus.
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