When in Rome... If you're a Cleveland business, why not hire your local ad agency? A sharp Cleveland ad agency will understand not only the local market but what types of pieces resonate best with the public. Demographics such as age, ethnicity, income and family structure all play an important role in how your message will be received. Understanding these variables from the beginning can help you avoid embarrassing missteps or the wasting of time and other valuable resources.
Whether your company is based in Cleveland or appealing to potential Cleveland clientele, there are ways to make your brochure or ad design reflect your understanding of Northeast Ohio.
First, consider where you are targeting your message. Cleveland has a few distinct downtown districts, but it also very populous and thriving suburban areas to the east and west of the city where many families reside. Southern suburbs also share many of Cleveland’s demographics but also merge with the Akron-Canton market as you move farther south. Your design as well as content should reflect these variations, however subtle.
In designs targeted at metropolitan-area Clevelanders, imagery often includes sites familiar to urban and suburban Clevelanders such as Lake Erie, the Rock and Roll Hall of Fame, Cleveland sports arenas, the skyline and the waterfront. Appealing to local issues, flavors, teams and pastimes can go a long way towards attracting customers. Knowing the local events and history can make your marketing campaigns more timely and cost-effective.
These are common, recurring and often effective themes, but utilizing a local Cleveland ad agency can help your brand become more targeted and specific, as needed.
The advantage of working with a Cleveland ad agency is that it is best suited to know the most recent and most specific hot topics and interests of the Northeastern Ohio market. A sharp ad agency is also familiar with the advertising landscape and knows what types of ads have traditionally or more recently populated the public space, and which of these are most effective. Most importantly, your Cleveland ad agency can distinguish you from these ads, carving out a unique space for your brand. They can serve as a valuable resource as you create identity pieces that your audience will keep and remember.
You can meet with them for lunch or stop by for an in-house meeting. You can get to know them personally and get personal attention.
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