How to Succeed in Inbound Marketing - By Really Trying

How to Succeed in Inbound Marketing - By Really Trying

By John McTigueOct 25 /2009

With apologies to the musical, "How to Succeed in Business Without Really Trying", this blog is dedicated to the hard work and commitment that's required to make inbound marketing work for your business. Here I will debunk some of the myths that are out there.

Myth #1 - It's a Fire and Forget Strategy

inbound marketing success requires commitmentUnlike e-mail blasts, direct mail campaigns or any kind of advertising, inbound marketing requires daily, consistent effort. You must blog several times a week. You must engage in social media every day, several times a day. You can't build an online presence without doing these things consistently. You must analyze, work on your strategy and adjust to get more leads and lead conversions.

Myth #2 - It's Cheap

See Myth #1. Someone has to spend a lot of time creating content, working the social media sites and analyzing the data. Time is money, remember? Are you going to do the work yourself? That's time away from your other duties. Are you going to hire an employee or an agency? Those things cost money too.

Myth #3 - You Can't Measure ROI

Not true. If you set specific goals for leads and sales for a period of time, you can directly measure your inbound marketing results against those goals. Your revenue is the sales you generate as a result of your campaign. Your cost is the amount of time you spend and any software or services you need to use.

Myth #4 - It's Too Risky

Well, maybe. If you don't set up a solid strategy and social media policy for your team members, you can encounter problems. If you do, and you monitor everything closely, you risk is minimal. Consider the risk of not doing inbound marketing. Will you fall too far behind the market trends? Will your competitors jump ahead?

Myth #5 - The Learning Curve's Too Steep

This goes back to Myth #1 as well. It takes time and commitment to learn the trade. The more time you can spend on the front-end, the better your results are likely to be. You can also hire one or more experts, but then there goes Myth #2.

I know there are more myths we can debunk. What's your experience with inbound marketing?

The Author

John McTigue

With over 30 years of business and marketing experience, John loves to blog about ideas and trends that challenge inbound marketers and sales and marketing executives. John has a unique way of blending truth with sarcasm and passion with wit. You can connect with John via LinkedIn and Twitter.