Your website design or website redesign should take into consideration both appearance, content and search engine optimization (SEO) as part of your Inbound Marketing efforts. Chances are that if your site is more than a few years old, SEO strategies weren't a major part of your website design and your overall marketing efforts were probably built around Outbound marketing methods. Make them a priority from the outset.
Other redesign considerations include animation, multimedia and online payment options:
As you develop your website redesign, determine the optimal flow of visitors on your site. For whatever information you put in front of your audience, there should be an ideal path that they follow. Is it clear where your audience can find out more? Is it compelling enough to make them want to learn more?
The flow ends with a call to action, of course, but the call can be interspersed throughout the site, rather than merely on a "Contact Us" page. If you've already sold them from the first paragraph, great! Make it easy for them to contact you or reply at any point on your website.