Still not convinced that Inbound Marketing and its emphasis on social media fits your industry or marketing plan? Maybe you think it has no place in "hands-on" industries like construction and manufacturing... Here are several success stories that you may not have heard about.
What's the bottom line? Inbound Marketing and social media in general are now becoming mainstream in both "hard: and "soft" industries. Social networking provides the improved communications vital to both marketing and customer relations. Marketing and Customer Service budgets are being shifted to these new approaches, and companies are enjoying both increased sales and reduced costs as they adopt them.