Janet Fouts and John McTigue were tweeting about landing pages the other day and decided to create a joint blog on the subject. John started the conversation, "anyone else automatically think it's a scam when you see a lousy looking landing page?" Janet replied "Yup, if it's bright blue 18 pt text with red links I bail without reading". We could go on all day. Unfortunately with shortened url's and teasing tweets, you can't tell what you're going to see until you get there. Then, at a glance, you can tell it's time to bug out fast. Let's review some of the top turn-offs we see on landing pages.
OK, you got me to come to this page from an offer. I likely know what it is I'm here for so why do you have to hit me over the head and drag me into the bushes before I can get it? Give me a one sentence description and get on with it or I'm outta here.
Bottom Line - the offer should sell itself. State the offer briefly. Make it easy to get the goods. Keep it simple. If the offer is good, they will come.