Want more followers? Try being a leader.

By John McTigueAug 6 /2009

Does anyone wonder why Barack Obama has 700,000 followers on Twitter? Is it a clever marketing team or use of the latest cool tools? Let's face it, the guy's a leader, pure and simple. That's what got him elected and continues to serve him every day. Clearly, strong leaders attract lots of loyal followers. There is no real substitute. Sure Ashton Kutcher has lots of followers too, but does he have staying power and real clout? OK, so we're not POTUS nor do most of us have star power. How can we channel our inner Ghandi to improve our personal brand?

The age-old cop-out is that leadership is imprinted in our genes, and only some people have it. Nonsense. Any of us can be leaders. It just takes two things:

  1. Desire
  2. Hard Work

It's a simple as that. If you want to be a leader, think about those who would follow you first. What do they want? Are they looking for spiritual answers or just good-old common sense advice? Are they struggling, or are they just looking to make life a little better? What ideas or experiences can you offer to help them? How can you connect with them in an effective way? Granted, our President is a great communicator, but his team did (and continues to do) an outstanding job of getting the message out every day. You can do this too. You have to work at it. Every day go out there, both online and in real life, and do what you can to help people. If you're sincere about it, people will follow you. You don't have to be a hero or a superstar, just a concerned citizen with something valuable to offer - your time, your ideas, and your experience.

Thanks for your time. Please leave your comments below.

You can follow me on Twitter. http://twitter.com/jmctigue

The Author

John McTigue

With over 30 years of business and marketing experience, John loves to blog about ideas and trends that challenge inbound marketers and sales and marketing executives. John has a unique way of blending truth with sarcasm and passion with wit. You can connect with John via LinkedIn and Twitter.